A predictable flow
of new B2B brand-activation clients.
This document lays out an operational plan to grow your inbound pipeline of UK and North American B2B brand, marketing and event decision-makers through cold email outreach — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
Scroll
01 / YOUR BUSINESS01 — 08
We understand your DNA.
Custom Toys UK (HOTcraze Ltd T/A Custom Toys UK) is a Kent-based, family-run design and manufacturing studio specialised in bespoke plush toys and soft-PVC / vinyl figurines for B2B brands. Founded in 2015 as a spin-off from HOTcraze, the studio is run by founder Christian Chodecki alongside MD Jean-François, Director Christina and CPO Lucy. Design and account management sit in Kent; production is managed end-to-end through long-standing partner factories. Sketch, sampling, compliance, QC and shipment are all owned by Custom Toys UK so the client only deals with one supplier. The team has delivered 1,330+ projects across AO, Performa IT, AllPoints Fibre, Hornet Security, Interfloor, Haribo, OB1, Flo and many more brands.
1,330+
successful projects
over a decade of B2B brand-activation work, from booth giveaways to retail-shelf product runs
2.4M+
bespoke toys produced
deep manufacturing muscle, equally happy with a 200-unit RSAC drop or a 50,000-unit retail run
36%
giveaway-to-lead rate
Performa IT at Salesforce World Tour: 18x stand engagement plus the event's lead-gen award
12K+
trees planted
every project funds reforestation — a credible ESG hook for procurement-led buyers
What sets you apart
Three structural advantages. First, the anti-swag position: every toy is engineered to be picked up, kept on a desk, photographed for LinkedIn and to spark a follow-up conversation weeks after the event — the opposite of a flyer or a fidget spinner. Second, measurable not just memorable: QR codes and NFC chips embedded in the back of the toy let the buyer track scan rate, lead attribution into the CRM and post-event conversion. Third, one supplier sketch-to-shipment: the client briefs once and Custom Toys UK runs concept, 3D render, sampling, compliance, manufacturing, freight and delivery with no agency-to-factory chain to manage.
What we will push on your behalf
Bespoke plush and vinyl figurines for B2B brand activations, sold into UK and North American marketing, brand and event decision-makers in software, FinTech and exhibition-heavy verticals. The offer in the email is concrete: a custom figurine of the prospect's mascot, logo character or product, optionally embedded with a QR or NFC chip for CRM lead capture, suitable for trade-show stands (RSAC, Money 20/20, Finovate, SaaStr, B2B Marketing Expo, Infosec, DASH, UNBOUND), pop-up activations, partner-launch kits, customer-success welcome packs and retail-shelf merchandise. The unifying message: stop spending booth budget on giveaways people drop in the hotel-room bin.
02 / YOUR MARKET02 — 08
A market identified and qualified.
We start from public mid-market business counts across our three priority verticals: UK B2B SaaS and software (~2,000 firms), UK FinTech and payments (~4,400 firms per Innovate Finance), and UK brands with active experiential and exhibition marketing programmes (~15,000 firms across all sectors). We add a North American mid-market tier filtered to companies with documented experiential, brand-activation or mascot-led programmes. After de-duplication and ICP filtering, the result is a realistic prospecting universe of about 125,000 establishments, split 80% UK / 20% North America in line with where Custom Toys UK's trust anchor and delivery muscle sit.
~125,000
establishments identified
UK B2B SaaS, software, FinTech and payments, plus exhibition-active brands across all sectors (80%); top-tier North American mid-market accounts (20%)
~62,500
contactable prospects
after applying the 50% ratio (decision-maker + email findable)
~1,030
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect) — equivalent to ~£20-30 per qualified opportunity at typical pricing
~206
potential new clients
over 12 months (B2B average closing rate: 20%) — strategic ceiling at full universe coverage; section 08 shows the per-duration operational projection
How we build this database
We cross-reference several B2B data sources (LinkedIn premium databases, event-sponsor lists, exhibitor directories from RSAC, Money 20/20, B2B Marketing Expo, SaaStr, Infosec Europe, public records) to identify companies that match your three priority verticals. Every contact is then verified and enriched by AI: named decision-maker identification, business email validation, signal research per prospect. Impossible to do manually on tens of thousands of lines — this is what makes qualification and personalisation possible at scale.
Why 50% are contactable
On any given universe, we cannot always find a named decision-maker contact and a valid business email. The 50% ratio is deliberately conservative, to give you realistic projections rather than optimistic ones. We would rather email 62,500 right buyers than 125,000 wrong ones.
The 1,030 opportunities and 206 client figures are the strategic ceiling assuming full universe coverage. The section 08 calculator shows the per-duration operational projection at each pricing tier — with the implied cost per qualified opportunity falling in the £20-30 range at typical 3 to 12 month engagements.
03 / PROSPECT SAMPLE03 — 08
10 companies identified by our AI.
Before launching at full scale, we always start with a sample of 10 real prospects, picked across the three priority verticals (UK B2B SaaS and software, UK FinTech and payments, and exhibition-active brands across all sectors), split 80% UK and 20% North America. For each one we identify a named decision-maker, surface a recent verifiable signal, and explain why the prospect fits Custom Toys UK's offer. The same method will then be applied to your full database of ~62,500 contactable prospects.
For each prospect, our AI identifies a concrete signal: a recent piece of news, an expansion, a change in their offering. That signal justifies why to reach out now and provides the foundation for personalising the email.
This sample is a preview of what your full database will look like. You will have the opportunity to validate it and steer us before the campaign goes live.
01
Monzo
AJ Coyne·VP Marketing & Growth
UK challenger bank, 13M+ customers, just rolled out the “Money Never Felt Like Monzo” brand campaign across 14 channels.
SIGNAL DETECTED
Monzo launched into Ireland on 14 May 2026 with a high-impact Dublin OOH campaign and is “painting the UK Hot Coral”. Hot Coral plushies already feature on the Monzo TikTok. AJ Coyne joined from Klarna where mascot-led swag was core to the consumer-marketing playbook.
WHY THIS PROSPECT FOR CUSTOM TOYS UK
Hot Coral is the closest thing UK FinTech has to a Coca-Cola Red distinctive asset. Productionising a Hot Coral character plush opens up Dublin branch-opening giveaways, partner activations, customer-milestone gifts and creator drops on the back of the new campaign. AJ has publicly described moving Monzo to a “pulsing” always-on brand strategy — tangible brand assets fit that model exactly.
Largest UK energy supplier with 7M UK customers and presence in 17 countries; Ogilvy-trained CPMO running an irreverent brand programme.
SIGNAL DETECTED
Constantine the Octopus mascot already features in Octopus's TV and OOH spots. They are simultaneously hiring a Director of Marketing in London (posting live since January 2026) to scale the brand programme. Rebecca was employee #43 and is on record arguing product and marketing must not be split.
WHY THIS PROSPECT FOR CUSTOM TOYS UK
Constantine is already loved on social and in ads — turning the 2D mascot into a take-home plush gives Octopus a physical asset for customer-acquisition welcome packs, retention campaigns and B2B partner activations across their heat-pump and EV business. Rebecca buys product, not swag — that's the right framing for a CPMO.
03
Marshmallow
Chloe Collins·Head of Marketing
UK insurtech unicorn building insurance for migrants, founded by twins Alexander and Oliver Kent-Braham, valued at over $1B.
SIGNAL DETECTED
2023 rebrand by Ragged Edge introduced “Marshall”, a googly-eyed candy-pink ‘m’-shaped mascot, plus a modular library of variant characters called “Marshforms” designed to reflect Marshmallow's migrant customer base. The whole identity system is engineered to be made physical.
WHY THIS PROSPECT FOR CUSTOM TOYS UK
A pre-designed character library begging for plush translation. Marshall as a hero plush, the Marshforms as collectables = a fully-realised brand-character merch line ready for community pop-ups in London, Birmingham and Leicester. Won the 2024 DMA Gold for Inclusive Marketing — the brand has the budget and the appetite.
04
Cognism
Liam Bartholomew·VP Marketing
UK sales-intelligence platform serving enterprise and mid-market B2B revenue teams, heavy event-marketing footprint.
SIGNAL DETECTED
Dominic Allon appointed CEO recently. Cognism exhibits at B2B Marketing Expo (Excel London, 18-19 November 2026), SaaStr and other major B2B SaaS events. Liam Bartholomew leads demand-gen and brand and has published widely on B2B SaaS ICP targeting.
WHY THIS PROSPECT FOR CUSTOM TOYS UK
Cognism is exactly the buyer profile Performa IT was at Salesforce World Tour: a B2B SaaS chasing booth lead-gen at saturated events. The 36% giveaway-to-lead and 18x stand-engagement story lands directly with a demand-gen VP. NFC-embedded plush captures booth conversations into the CRM Cognism literally sells.
05
Darktrace
Chris Kozup·Chief Marketing Officer
UK AI-for-cybersecurity firm listed on the LSE, protecting nearly 10,000 organisations globally; ex-Zscaler CMO leads marketing.
SIGNAL DETECTED
Two confirmed booth presences in 2026: RSAC 2026 booth S-2227 (San Francisco, late April), and Infosecurity Europe 2026 booth B120 (London, early June). Also sponsoring the Cyber House Party at Infosec.
WHY THIS PROSPECT FOR CUSTOM TOYS UK
Two of the biggest cyber-security booths in the world in the same calendar year, both perfect for measurable plush plus QR or NFC lead capture. Chris is ex-Zscaler CMO where booth-driven demand was a religion. The pitch lands as “stop spending your Infosec budget on yet another fidget spinner — drive 18x stand engagement like Performa IT did at Salesforce World Tour”.
UK direct-debit and recurring-payments platform serving 100,000+ businesses worldwide; mid-stage brand transformation.
SIGNAL DETECTED
GoCardless launched a major “new era of payments” rebrand with a fresh visual identity, a new logo and less-jargony messaging. Nicola was promoted from Senior Brand & Comms Director to VP during the same window and recently completed the Marketing Week Mini MBA in Brand Management.
WHY THIS PROSPECT FOR CUSTOM TOYS UK
A brand transformation moment is the perfect window to commission a brand-character plush. Nicola is publicly an advocate of Rory-Sutherland-style brand thinking (saw her On Brand with ALF appearance) and has the vocabulary for “distinctive asset” investments. Custom Toys gives the new identity something physical to live in.
07
Wise
Cian Weeresinghe·Chief Marketing Officer
UK FinTech listed on the LSE serving 16M+ cross-border customers in 175 countries; ex-Secret-Escapes CMO leads marketing.
SIGNAL DETECTED
Wise's Ragged Edge rebrand from “safe blue” to citrus green is now fully rolled out across 175 countries. Scott Viohl is driving the North American brand-awareness push via creator-led campaigns. Cian was named to Innovate Finance's top 30.
WHY THIS PROSPECT FOR CUSTOM TOYS UK
Two angles. A creator-economy push needs physical drops that creators will unbox on TikTok — a branded Wise character plush would generate the same UGC Monzo's Hot Coral plushie already does. And Wise exhibits at Money 20/20, Finovate and FinTech Connect every year, where the same booth-ROI pitch as Cognism / Darktrace applies.
08
Pleo
James Keating·Director, Northern Europe Marketing
European B2B spend-management platform serving 25,000+ companies; strong UK presence and field-marketing engine.
SIGNAL DETECTED
Pleo is actively hiring senior brand roles — Director of Brand & Content Marketing and Brand & Experience Strategy Director both posted — meaning the brand programme is staffing up right now. Their “Beyond” event series ran in 2025 and continues in 2026.
WHY THIS PROSPECT FOR CUSTOM TOYS UK
A B2B SaaS investing in brand at the senior-hiring level is open to non-obvious brand-building inputs. James runs the UK and Nordic field-marketing engine — branded plush at Pleo Beyond delegate kits, partner-launch packs and CFO-event giveaways is exactly the move a fresh Director of Brand would champion to make Pleo stand out from the SAP Concur / Spendesk swag noise.
09
HubSpot
Kipp Bodnar·Chief Marketing Officer
North American global B2B marketing & sales platform; hosts the industry's most-attended annual conference.
SIGNAL DETECTED
UNBOUND 2026 (formerly INBOUND) lands in Boston 16-18 September 2026. Kipp is keynoting “The AI-Powered Marketing Playbook” with SVP Marketing Kieran Flanagan. HubSpot is rebranding the flagship event itself to UNBOUND and has called 2026 “the biggest single wave of change” in marketing.
WHY THIS PROSPECT FOR CUSTOM TOYS UK
HubSpot is the world's largest playbook for inbound and event marketing — delegates leave UNBOUND with bags of swag every year, but HubSpot has never had a hero mascot. A custom plush, gifted to top customers at UNBOUND or as part of the Solutions Partner welcome kit, would be perfectly on-brand for a company that literally wrote “delight your customers”. Kipp obsesses over distinctive brand assets and ROI on brand spend.
10
Datadog
Sara Varni·Chief Marketing Officer
Nasdaq-listed cloud observability & security platform; ex-Twilio CMO Sara Varni took over in early 2024.
SIGNAL DETECTED
DASH 2026 (Datadog's 9th annual flagship) runs at NYC Javits Center 9-10 June 2026, described as their “primary platform moment of the year”. Datadog already has a beloved Shiba-Inu mascot called Bits the Dog, on the logo since 2010.
WHY THIS PROSPECT FOR CUSTOM TOYS UK
An existing, loved mascot plus a confirmed flagship conference plus a brand-new CMO scaling the brand programme = the strongest single-prospect fit in this list. Bits as a delegate giveaway at DASH (with a QR for AI-observability content) is a layup pitch. Sara's track record at Twilio and Attentive shows she invests in tangible brand assets, not just digital impressions.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email that gets ignored and an email that gets a reply is rarely the offer itself — it's the first sentence. When a brand director, event marketer or CMO opens an email and reads a sentence that mentions their booth number, their mascot, their current campaign or a recent senior hire, the email earns the right to keep going. Cold is Gold's AI workflow extracts those facts at scale across tens of thousands of prospects, then weaves them into the opening line of each email so that every message reads as if a human spent two minutes researching the recipient. No flattery, no horoscope copy, no "I came across your website" generic openings — just a precise, verifiable fact in the prospect's own vocabulary, tied directly to Custom Toys UK's offer.
The principle: when the prospect reads the email, they should think "this person looked into me", not "this is a bot". Every sentence mentions a precise, verifiable fact, in the prospect's own vocabulary.
Here are the 3 types of signals we would use to personalise every email sent on your behalf.
01
Existing mascot, character or distinctive brand asset
What we look forA mascot, named character, logo creature or recurring visual asset the prospect already uses. The closer it is to “this thing has a name and a personality”, the stronger the hook.
Where we find itBrand homepage · press & brand-asset kits · TikTok & Instagram · Brand New (UnderConsideration) · Ragged Edge / Pentagram case studies
Findable on50% of prospects
Raw data
Ragged Edge's 2023 rebrand for Marshmallow introduced “Marshall”, a googly-eyed candy-pink ‘m’-shaped mascot, plus a modular library of variant characters called “Marshforms” designed to reflect the diversity of Marshmallow's migrant customer base.
AI personalisation →
“Noticed the Marshforms library Ragged Edge built for you in 2023. That modular character system looks like it was made to step off the screen as a soft toy.”
02
Confirmed upcoming or recent major event presence
What we look forA confirmed booth at a major industry exhibition in the next 6 months (RSAC, Money 20/20, B2B Marketing Expo, SaaStr, Infosec, Web Summit) or a flagship in-house user conference the prospect is hosting (UNBOUND, DASH, “Beyond” series).
Where we find itProspect's /events page · LinkedIn posts from field-marketing · conference sponsor lists · job ads for Event Marketing Managers
Findable on80% of prospects
Raw data
Darktrace has confirmed booth S-2227 at RSAC 2026 in San Francisco (28 April to 1 May), booth B120 at Infosecurity Europe 2026 in London (3 to 5 June), and is sponsoring the Cyber House Party at Infosec.
AI personalisation →
“Saw you'll have booth S-2227 at RSAC and B120 at Infosec Europe this year. Performa IT did exactly that at Salesforce World Tour with one of our custom Astra figurines and walked off with the lead-gen award (18x stand engagement, 36% giveaway-to-lead rate).”
03
Recent senior brand hire or live brand transformation
What we look forA new CMO, VP Marketing or Director of Brand who joined or got promoted in the last 12 months, or a live rebrand / major brand-campaign launch. Both signal that brand budget is moving right now.
Where we find itLinkedIn announcements · The Drum · Marketing Week · Campaign · FinTech Marketing Hub · Brand New · Creative Review · senior brand job posts
Findable on70% of prospects
Raw data
GoCardless launched its “new era of payments” rebrand with a fresh logo and less-jargony messaging in 2024-2025. Nicola Hamilton was promoted from Senior Brand & Communications Director to VP Marketing, Brand & Communications during the same window.
AI personalisation →
“Saw the new-era-of-payments identity rollout, and the VP Marketing promo. Those brand shifts always pull better when there's something physical for the team and partners to keep on the desk.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to Chris Kozup, Chief Marketing Officer at Darktrace.
Saw you'll have booth S-2227 at RSAC and B120 at Infosec Europe this year. Performa IT did exactly the same gig at Salesforce World Tour with one of our custom Astra figurines and walked off with the lead-gen award — 18x stand engagement, 36% giveaway-to-lead rate, conversations still coming weeks after.
I run Custom Toys UK, a Kent-based studio that designs and manufactures branded plush and vinyl figurines for B2B brand activations. We optionally embed QR codes or NFC chips inside the toy so every scan flows straight into your CRM as a captured lead, attributable back to the booth.
For a cybersec brand with two major booths in the same calendar year, this is the moment a hero figurine usually earns its keep — sketch to shipment is one supplier, fully owned by us.
Worth 15 minutes to see if a Darktrace plush makes sense for RSAC week?
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. Final pricing.
Duration
Click to switch the engagement duration without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Custom Toys UK has all three.
Our conviction is that we can install for you a steady stream of qualified opportunities over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.